347Aiden

Recently, I was informed of an artist whose stage name was 347Aiden. I never heard the name before, but I had listened to the song “Dancing in My Room.” and I think I thought of it as a song that was just silly and fun. It was released in 2020 and went viral on TikTok sometime in 2021, making 347Aiden famous and landing him a record deal.

The song is about feeling lonely and filling the void with Cotten Candy Skies as he dances in his room, longing for someone to be close to in a messed-up world. The song has a lot of depth, and you would think that’s why it was so popular. But in actuality, I think it went viral because it’s fun, catchy, and made for a great sound for people to dance to on TikTok, and what’s more relatable, than dancing alone in your room.

The reason I bring this up is because 347Aiden doesn’t feel that different from the other millions of kids who make beats in their bedrooms. But the fact that he managed to stand out and become successful makes sense to me. Especially since so many musicians and songwriters have probably tried longer and harder to achieve the kind of success he obtained, and most haven’t even come remotely close to it.

I mostly believe the reason why so many musicians and artists struggle so much and get nowhere is because they create music that’s so generic and oversaturated and has been heard a hundred times over that it’s hard to tell them apart or not to be emotionally desensitized to it all. I used to pride myself on being able to remember every single song that I heard, but I think that was before I was old enough to go to bars and listen to local bands play and listen to songs that I would instantly forget after hearing because I’ve heard it so many times before by other bands.

Despite getting bored of the music, I listen to from common artists. It makes me believe that saying it takes years or even decades or that you have a million-in-one chance of making it feels like a huge misconception, especially now because it’s much easier to stand out by creating music that’s not boring or generically desensitizing.

You don’t always have to be good-looking or incredibly talented to be a successful artist, although it doesn’t hurt to be. You have to play it cleverly as a songwriter and artist, like 347Aiden did and write music that people will enjoy. He knew his audience; he made a relatable song with a hook that was insanely catchy and uplifting, and that’s what brought people towards him.

The song may not be for everyone; I mean, the person who brought this up to me said it was terrible, but to me, it’s a great example of how it’s not as hard as you think to become a successful artist in the music industry. You just need to know your audience. And create music that people aren’t gonna get bored of.